Marketing & Promotions
Maximise your car park potential through the adoption of our proven marketing campaigns
Leverage our brand expertise
Benefit from our extensive parking expertise. Our customer service, operating systems and cutting-edge technology help build trust in your car park
Reach Wilson Parking members
Benefit from marketing campaigns sent directly to thousands of already engaged Wilson Parking members
Integrated marketing campaigns
Our integrated campaigns can help drive traffic to your car park. Through the use of digital and traditional channels, we use our expertise to reach your audience
Integrated marketing campaigns to deliver loyal and engaged customers
We know that people consume advertising through different channels and it’s often the combination of digital and traditional media that helps to build interest, encourages customers to share with friends and continue to park at Wilson Parking car parks.
That is why we use market-leading digital automation and specialised media buying solutions, to design, develop and deliver effective campaigns.
- Direct marketing goes to the thousands of Wilson Parking members, already engaged with our brand
- Search engine marketing ensures that we target those that are searching for parking
- Social media marketing enables us to reach a large, targeted audience, delivering relevant parking promotions
- Outdoor billboards allow us to reach a wide audience as they drive into the city
- Advertising on radio and streaming services attracts new customers as they prepare to drive or are enroute
Partner collaborations to help drive traffic to your car parks
We believe that delivering value to our customers is key to building loyalty and driving traffic to your car parks. To support this, we collaborate with like-minded brands to offer exclusive deals that encourage people to park with us.
As part of our ‘Perks’ program, we’ve partnered with 7-Eleven to give our customers a 5c/L discount on fuel whenever they prepay and park using the Wilson Parking App.
Contact Us
Contact our team to receive more information on how Wilson Parking can help your business.
